The model makes private tuition affordable, personalized, and accessible while enabling college students, homemakers, and retired professionals to earn part-time income as educators.
1. Vision & Mission
- To revolutionize neighborhood learning by creating a trusted, inclusive, and affordable home-based tuition network that empowers learners and educators alike.”
- EduNest aims to make quality education accessible and affordable through hyperlocal group tuition, hosted at students’ homes.
- We are committed to empowering learners with personalized support and providing meaningful income opportunities for aspiring tutors, homemakers, and retired professionals. By nurturing small, focused learning communities, we bridge the gap between home comfort and academic excellence.
2. Problem Statement : The Gap
Despite the growing demand for academic support outside of school, the current private tuition ecosystem in India is riddled with limitations that leave both learners and potential educators underserved.
- Parents want affordable, effective, and nearby tuition options.
- Learners need small-group environments where they feel safe and heard.
- Aspiring or qualified individuals (homemakers, seniors, students) want to teach but lack the platform, recognition, or structure.
2.1 Traditional Private Tuitions Are Expensive for Middle-Class Families
Private tuition has become a necessity rather than a luxury, especially for competitive academic environments. However, the rising cost of one-on-one or center-based tuitions—often ₹2,000 to ₹5,000 per subject monthly—places a significant financial burden on average middle-class households. Many parents are forced to choose between affordability and quality, often settling for overcrowded or inconsistent alternatives.
2.2 Large Tuition Centers Lack Personalized Attention
In large coaching centers, students are grouped in batches of 15–50, making it difficult for teachers to address individual learning needs. Struggling students often fall through the cracks due to a lack of customized guidance. These environments replicate classroom problems rather than solving them, offering limited scope for student-teacher interaction, emotional support, or personalized learning styles.
2.3 Educated Homemakers and Retired Professionals Remain Underutilized
Many homemakers and senior citizens possess strong academic backgrounds, teaching experience, or subject matter knowledge—but lack a structured, socially respected platform to engage in part-time tutoring. These individuals are often overlooked due to systemic barriers, lack of outreach, or unfamiliarity with digital education platforms, leaving a rich human resource pool untapped.
2.4 College Students with Teaching Aptitude Lack Structured Earning Opportunities
A significant number of college students are capable, passionate, and relatable educators for school children. However, most tuition systems do not accommodate or guide them into professional tutoring roles. Without support or training, they miss out on an opportunity to earn, build skills, and make a meaningful difference—all while supporting their own academic journey.
3. Business Model Summary
EduNest follows a hyperlocal micro-classroom model designed to make private tuition more affordable, effective, and inclusive. The model is built on the principle of leveraging existing neighborhood spaces and community talent to deliver personalized academic support at a fraction of the usual cost.
3.1 Tuition Type: Small Group Learning (Max 5 Students per Batch)
EduNest provides small group tuition sessions with a strict cap of 5 students from the same academic class or grade. This ensures that:
- The tutor can offer individual attention and adapt their teaching style to suit each child.
- Students benefit from peer interaction and collaborative learning without getting lost in a crowd.
- Learning becomes more engaging, focused, and effective compared to large tuition centers.
3.2 Location: One Student’s Home Becomes the Study Center
Each batch is hosted at the home of one of the enrolled students. This decentralized, neighborhood-first model offers several advantages:
- No need for expensive classroom rentals.
- Learning takes place in a safe, familiar environment.
- Parents avoid commuting hassles and reduce screen-time dependency.
- Rotational hosting can be considered for fairness and flexibility.
3.3 Host Discount: 50% Fee Off for the Hosting Student
To incentivize hosting and reduce the overall cost burden on families:
- The student whose home is used for the tuition class gets a 50% discount on the monthly fee.
- This encourages community participation and reduces infrastructure dependency.
- It also instills a sense of responsibility and pride in the hosting family.
Example: In a batch where tuition is ₹1,000/month per student:
- 4 students pay ₹1,000 = ₹4,000
- Host student pays ₹500 (50% off)
- Total batch revenue = ₹4,500/month
3.4 Teacher Pool: Local Tutors from the Community
EduNest draws from a diverse and underutilized educator base within local communities:
- College students with strong academic performance and teaching interest.
- Educated homemakers seeking flexible income opportunities.
- Retired teachers and professionals with subject expertise and life experience.
Each tutor goes through a vetting, onboarding, and basic training process to ensure quality, safety, and alignment with EduNest’s teaching standards.
Key features:
- Background verification
- Communication and pedagogy training
- Regular performance reviews via parent/tutor feedback
3.5 Monthly Subscription Fee: Affordable & Transparent Pricing
EduNest follows a fixed, predictable subscription model that makes it easy for parents to plan:
- ₹800 to ₹1,200 per month per subject per student depending on the grade level and frequency of classes.
- No hidden fees or long-term lock-ins.
- Flexible monthly payment cycle (via UPI, app wallet, or bank transfer).
- Tutors are paid fairly (e.g., ₹3,000–₹4,000 per batch), while EduNest retains a service margin (typically 20–25%).
3.6 Revenue Model (Example)
Let’s assume a batch of 5 students for Class 6 Math:
- Fee per student: ₹1,000/month
- Total: ₹4,500/month (with host discount)
- Tutor payout: ₹3,500/month
- EduNest commission: ₹1,000/month
In this model:
- Parents save money compared to private 1-on-1 tuition.
- Tutors earn meaningful income with flexible hours.
- EduNest grows sustainably by scaling batches across neighborhoods.
4. Target Market
EduNest focuses on unlocking value in urban and semi-urban middle-income communities by addressing two key customer segments: students and families in need of affordable quality tuition, and local individuals seeking flexible, meaningful teaching roles.
4.1 Primary Learner Segment: Students (Classes 1–12)
4.1.1 Demographic Focus
- Grade Levels: Students in Classes 1 to 12 across CBSE, ICSE, and State Boards.
- Location: Urban and semi-urban residential areas where traditional private tuition is either costly or inaccessible.
- Socioeconomic Profile: Middle-income households with monthly family incomes ranging from ₹25,000 to ₹1,00,000—price-conscious but education-focused.
4.1.2 Psychographic Profile
- Parents seeking safe, nearby, affordable alternatives to tuition centers.
- Desire for small batch sizes with more personal attention.
- Students with academic or behavioral needs who benefit from low-distraction, peer-supported environments.
4.1.3 Pain Points Solved
- Costly one-on-one home tuitions.
- Overcrowded coaching institutes.
- Long travel time to distant coaching centers.
- Lack of teacher availability in Tier 2 and Tier 3 towns.
4.2 Educator Segment: Local Talent Pool as Tutors
EduNest transforms education delivery by empowering a new class of micro-educators: those with capability but limited access to formal teaching jobs.
4.2.1 College Students
- Young, academically sharp, and relatable to school students.
- Seeking part-time income and resume-building experience.
- Particularly suitable for classes up to Grade 8.
- Targeting students in B.Ed, B.A., B.Sc., M.Sc., and other degree programs.
- Benefit: A structured income source and career development pathway.
4.2.2 Educated Homemakers
- Women with graduate or postgraduate degrees (B.Ed., M.A., M.Sc., etc.) often on career breaks.
- Skilled in teaching but unable to commute to coaching centers or schools due to family responsibilities.
- Interested in work-from-home or walkable community-based roles.
- Benefit: Dignified, flexible teaching roles with income and community impact.
4.2.3 Retired Teachers and Professionals
- Individuals above 50 with teaching or subject-matter backgrounds.
- Have time, knowledge, and willingness to contribute but are disconnected from traditional education markets.
- Respected within the community, making them ideal for handling higher classes or specialized subjects.
- Benefit: Social engagement, purposeful work, and financial supplement after retirement.
4.3 Why This Target Market?
- High Demand: India has over 250 million school-going children, and tuition is a cultural norm for academic success.
- Massive Untapped Supply: Millions of qualified homemakers, college students, and retirees remain underutilized educationally.
- Affordability Gap: Most middle-income families can’t afford branded tuition centers or one-on-one tuitions.
- Localized Convenience: EduNest taps into hyperlocal, walkable ecosystems where supply and demand exist in close proximity.
5. Unique Selling Proposition (USP)
EduNest is not just a tuition service—it’s a community-powered education revolution that combines the affordability of coaching centers with the personalization of home tuition, offering a win-win for learners, educators, and parents alike.
5.1 Affordable Like Coaching, Personal Like Tuition
Unlike large coaching institutes that charge high fees and offer little individual attention—or traditional home tutors that are often out of budget—EduNest finds the sweet spot between cost and care:
- Small group model (max 5 students) enables personalized guidance.
- Host discount system brings down overall cost per student.
- Monthly pricing (₹800–₹1,200 per subject) makes it sustainable for middle-income families.
- Result: Parents get private-tuition-level focus at coaching-level cost.
5.2 Local, Trusted, and Familiar Environment
EduNest leverages the hyperlocal power of neighborhoods by converting one student’s home into a mini-classroom:
- Children study in known, walkable spaces—increasing safety and reducing travel time.
- Familiarity with other batchmates fosters comfort, collaboration, and community trust.
- Eliminates the stress of commuting for both students and parents.
- Result: Learning becomes less institutional, more relational and emotionally secure.
5.3 Empowers the Community: Students, Homemakers, Elders
EduNest is built on the philosophy that education should uplift everyone—not just the student:
- Students become co-creators of a peer-supported learning space.
- Homemakers get the dignity of skilled part-time work from their homes.
- Retired teachers/professionals find renewed purpose and supplemental income.
- College students develop skills and earn while studying, building early teaching careers.
- Result: It’s not just a business—it’s a micro-economy of education empowering the community from within.
5.4 Flexible, Scalable, and Community-Driven
EduNest is designed to grow organically—block by block, neighborhood by neighborhood—without heavy infrastructure:
- Flexible scheduling based on tutor and student availability (weekdays/weekends).
- Scalable through referrals and word-of-mouth in local communities.
- Low operational overhead makes it possible to replicate across cities and towns.
- Result: A decentralized, tech-enabled, human-powered model ready to scale across India.
6. Revenue Model
EduNest operates on a multi-stream revenue model that ensures sustainable income, supports service quality, and scales efficiently over time. By combining predictable recurring income from tuition with value-added offerings, EduNest maximizes profitability while delivering high-quality, community-based education.
6.1 Revenue Stream 1: Monthly Tuition Fees
Description:
Each student pays a fixed monthly subscription fee per subject (₹800–₹1,200). EduNest takes a commission (e.g., 20%) from this fee, and the remaining amount is paid to the tutor.
How It Works:
- If a student pays ₹1,000/month for Mathematics, EduNest retains ₹200, and the tutor receives ₹800.
- The host student receives a 50% fee discount (₹500), encouraging student-led promotion.
Benefits:
- Recurring, predictable income.
- Low pricing increases adoption and retention.
- Transparent earning model for tutors.
6.2 Revenue Stream 2: One-Time Registration Fee
Description:
EduNest charges a nominal one-time onboarding fee (e.g., ₹199–₹399) to each new student joining the platform.
Purpose:
- Covers the cost of student onboarding, tech setup, ID verification, and initial academic profiling.
- Creates a sense of commitment from the parent/student.
Benefits:
- Enhances quality control.
- Adds upfront cash flow for operational sustainability.
6.3 Revenue Stream 3: Teacher Training & Certification Program
Description:
Aspiring tutors—college students, homemakers, or retirees—must complete a low-cost training and onboarding program to begin teaching with EduNest.
Format:
- Online modules + optional live workshops.
- Topics: pedagogy, classroom management, child psychology, tech tools.
Fee: ₹499–₹1,999 (depending on tier and certification level).
Benefits:
- Builds a high-quality tutor pool.
- Generates upfront revenue from potential tutors.
- Strengthens brand credibility and consistency.
6.4 Revenue Stream 4: Premium App Access
Description:
EduNest will offer a freemium mobile app where students and parents can access core features (schedule, attendance, payments) for free and unlock advanced features via a monthly subscription.
Premium Features:
- Real-time performance tracking
- Doubt-solving chat
- Recorded class snippets and notes
- Monthly progress reports
- Live Q&A and revision sessions
Pricing: ₹99–₹199/month per student
Benefits:
- Engages tech-savvy students and parents.
- Increases stickiness and learning outcomes.
- Opens a scalable tech revenue stream beyond physical tuition.
7. Marketing Strategy
EduNest’s marketing approach is built on community-based outreach, hyperlocal presence, and trust-driven engagement, targeting both students (parents) and tutors (college students, homemakers, seniors). The goal is to build a strong word-of-mouth engine while leveraging digital and offline strategies.
7.1 For Student Enrollment
EduNest’s student acquisition strategy focuses on building visibility among parents of school-going children in urban and semi-urban neighborhoods.
7.1.1 School Tie-Ups and Flyers
- Partner with local private and public schools to distribute flyers and brochures during parent-teacher meetings.
- Sponsor school events, distribute demo class invitations, and offer early-bird discounts.
- Display EduNest information on school notice boards (with permission).
- Goal: Tap into parents already seeking academic support for their children.
7.1.2 Local WhatsApp Groups, RWAs & Mom Communities
- Target local WhatsApp groups (housing societies, parenting circles, tuition requirement forums) with polite, non-spammy promotions.
- Collaborate with Resident Welfare Associations (RWAs) to host free demo classes or orientation sessions.
- Partner with local “Mompreneur” groups or parenting clubs to create awareness and trust.
- Bonus: Offer ₹100–₹200 cashback to any group admin for every successful referral.
7.1.3 “Refer & Earn” Program for Parents
- Launch a referral program where parents can earn cashback or discounts on tuition for referring other families.
- Example: “Refer 1 friend, get ₹200 off. Refer 5, get one month FREE.”
- Encourage existing families to become EduNest advocates and spread the word within their networks.
7.1.4 Demo Class Campaign
- Organize monthly neighborhood demo classes to showcase the teaching format, safety, and affordability.
- Invite parents and children for “Trial Week” with no obligation
7.2 For Teacher Recruitment
EduNest’s teaching model thrives on onboarding passionate, capable part-time tutors. The strategy includes online campaigns, institutional partnerships, and empowerment-based messaging.
7.2.1 Local Colleges and Universities
- Put up posters in teacher training institutes, colleges, and university campuses.
- Partner with placement cells to present “EduNest Teaching Fellowship” as a paid opportunity.
- Organize campus orientation sessions to explain how students can earn while learning.
7.2.2 Social Media Campaigns: Homemakers and Seniors
- Run Facebook and Instagram ads targeting homemakers (age 25–50) and retired professionals (age 50+) with messages like: “Put your knowledge to work—earn from home by teaching local children.”
- Share testimonials of successful tutors—“Meet Anita Ji, a retired teacher now helping 4 students from her neighborhood and earning ₹5,000/month!”
- Use relatable, emotionally resonant copy: “Teach from your living room. Inspire. Empower. Earn.”
7.2.3 Free Orientation Workshops
- Organize local community workshops titled: “How to Earn by Teaching Locally—Part-Time From Home.”
- Offer free starter kits (tips, schedules, best practices) and on-the-spot tutor registration.
- Host these at community centers, RWAs, or public libraries.
7.2.4 Job Portals and Classified Listings
- Use platforms like Internshala, WorkIndia, and Justdial to list part-time tutoring opportunities.
- Use Google My Business to increase local SEO and visibility when people search for “tuition jobs near me” or “home tuition near me.”
8. Operations Model
EduNest’s operational workflow is designed to be simple, scalable, and community-centric. It ensures efficient matching, safe and quality instruction, and smooth delivery of tuition services by leveraging hyperlocal logistics and a trust-based environment.
8.1 Student Registration & Group Formation
The student onboarding process is designed to be parent-friendly and quick while ensuring optimal group formation for effective learning. Step-by-Step Process:
- 8.1.1 Parent Sign-Up:
- Parents register their child on the EduNest app or website.
- Basic details collected: child’s class, subject(s) needed, preferred timing, address, and contact.
- 8.1.2 Subject & Slot Selection:
- Parents select subject(s) (e.g., Mathematics, Science, English).
- Preferred time slots (morning/evening, weekdays/weekends) are chosen for flexibility.
- 8.1.3 Group Formation by Local Pin Code:
- The system automatically identifies other students in the same grade, subject, and locality (within a ~1 km radius).
- A group of 3 to 5 students is formed with similar availability and academic needs.
- 8.1.4 Host Home Selection:
- One parent agrees to host the class at their home.
- Host families receive a 50% discount on tuition fees.
- Host homes are verified for basic safety, cleanliness, and learning space.
8.2 Teacher Onboarding Process
EduNest maintains high-quality teaching by vetting, training, and certifying local educators such as college students, homemakers, and retirees. Steps for Tutor Onboarding:
- 8.2.1 Application Submission:
- Interested candidates apply online or offline.
- Basic information, subject expertise, availability, and educational qualifications are collected.
- 8.2.2 Screening Interview:
- A short online or in-person interview assesses communication, attitude, and motivation to teach.
- 8.2.3 Subject Knowledge Test:
- A basic written or oral test ensures the candidate understands core academic concepts for the chosen grade/subject.
- 8.2.4 Two Day Training Program:
- Modules include:
- Child psychology and classroom behavior.
- Pedagogical strategies for small groups.
- EduNest’s code of conduct and ethics.
- Safety, punctuality, and communication with parents.
- Modules include:
- 8.2.5 Certification & Profile Activation:
- Upon successful completion, tutors receive an EduNest Certified Tutor Badge.
- Their profile is made live in the system and matched to nearby student groups.
9. Technology Support : Mobile App & Website Features
To streamline operations, scale efficiently, and deliver a superior user experience, EduNest will leverage an integrated mobile app and website platform. The EduNest app will cater to three main user groups: students/parents, tutors, and admins. The platform ensures simplicity, transparency, and accountability across all interactions.
9.1 Student & Parent Features
9.1.1 Registration & Profile Setup
- Parents can register their child using basic details like:
- Name, class, subject(s), location (PIN code).
- Learning preferences and availability.
- OTP verification and secure login ensure data privacy.
9.1.2 Group & Tutor Matching
- The system uses location mapping and AI logic to:
- Identify nearby students in the same class/subject.
- Suggest optimal groupings (max 5 students).
- Recommend certified tutors based on ratings, reviews, and availability.
9.1.3 Class Scheduling & Notifications
- Parents can view the weekly schedule and:
- Request changes.
- Receive reminders for upcoming classes.
- Notify absences or request makeup sessions.
9.1.4 Payment & Subscription Management
- Integrated UPI, debit card, credit card, wallet options.
- Monthly billing with automatic reminders and receipts.
- Option for group-based split payments.
9.1.5 Progress Tracking & Feedback
- Monthly reports show attendance, topics covered, tutor notes.
- Parents can rate each session and provide feedback for improvement.
9.2 Teacher Features
9.2.1 Tutor Registration & Verification
- Step-by-step guided registration:
- Upload ID proof, education certificates, photo.
- Select subjects, grades, availability, and preferred location radius.
9.2.2 Training & Certification Access
- Built-in access to training modules (videos, quizzes, handbooks).
- Badge shown on profile post-completion.
9.2.3 Class Management Dashboard
- View upcoming classes and locations.
- Mark attendance and note key observations.
- Communicate directly with group parents (in-app chat or notice board).
9.2.4 Earnings & Payout Management
- Track earnings per student and per session.
- Monthly payout details with invoice history.
- Instant support for payout issues.
9.3 Admin Dashboard (For EduNest Operations Team)
- 9.3.1 Real-time visibility into:
- Student registrations by area.
- Group formations and tutor assignments.
- Attendance and feedback analytics.
- Payment tracking and outstanding dues.
- 9.3.2 Automated alerts for:
- Low-rated tutors.
- Cancelled classes or rescheduling trends.
- Areas with high demand but low tutor supply.
9.4 Smart Location Mapping for Group Creation
- Uses Google Maps API or equivalent for:
- Pin-code-based student grouping (within 1 km radius).
- Optimizing tutor travel paths to reduce commute time.
- Visual dashboards for hotspot identification (to deploy more tutors).
10. Cost Structure
EduNest follows an asset-light, scalable model that minimizes infrastructure costs by leveraging community spaces (students’ homes) and technology. The majority of operational expenses are directly tied to service delivery, quality control, and customer engagement. Below is a breakdown of major expense categories:
10.1 Teacher Payout (80%)
- Description: Tutors receive 80% of the monthly tuition fee collected per student.
- This ensures competitive compensation and attracts committed talent from:
- Local college students
- Educated homemakers
- Retired professionals
- Example: If ₹1,000 is collected per student/month, the tutor earns ₹800.
- Rationale: High tutor payout increases retention, ensures motivation, and minimizes tutor churn.
10.2 App Development & Maintenance
- Description: Investment in the EduNest mobile app and website to:
- Register users (parents, students, tutors)
- Match students with local tutors
- Schedule classes, process payments
- Track performance and attendance
- Costs Include:
- UI/UX design
- Backend development (student-tutor matching, location services)
- Cloud hosting, SMS/WhatsApp notifications
- Regular updates and tech support
- Initial CapEx for development, followed by monthly OpEx for maintenance and updates.
10.3 Marketing & Local Outreach
- Description: Cost of acquiring students and recruiting tutors through:
- Offline: Local fliers, banners in schools, residential welfare associations (RWAs), kirana shops
- Online: Facebook/Instagram ads, Google Ads, WhatsApp group marketing
- Referral Programs: “Refer & Earn” incentives for existing parents and tutors
- Goal: Build local awareness and drive adoption in hyperlocal communities.
10.4 Training & Vetting
- Description: Ensures every tutor is qualified, trained, and trusted before they begin teaching.
- Costs Include:
- Tutor interviews and academic screening
- 2-day virtual/in-person pedagogy training
- Certification badges and training materials
- Background checks or optional police verification
- Why It Matters: Builds parental trust and ensures consistent teaching quality.
10.5 Admin & Support Staff
- Description: Human resources needed to operate and scale EduNest smoothly.
- Roles Include:
- Customer support (handling parent and tutor queries)
- Operations (group formation, scheduling, logistics)
- Quality assurance and feedback response
- Technical helpdesk for app-related issues
- Most support roles can be remote, making this cost-efficient while maintaining high service quality.
11. Partnership Opportunities : Potential Collaboration Channels:
EduNest’s mission-driven and community-based model makes it an ideal candidate for collaborative partnerships that multiply social and educational outcomes. These partnerships will help expand reach, improve service quality, and build credibility.
11.1 NGOs Supporting Women’s Employment
- Why: Many NGOs are actively working to empower homemakers and women from semi-urban areas through skill-based income opportunities.
- How EduNest Aligns:
- Offers teaching as a dignified and flexible work-from-home option.
- Helps homemakers gain confidence, social engagement, and financial independence.
- Example Partners: SEWA, Pratham, Mission Shakti, local SHGs (Self-Help Groups).
11.2 EdTech Platforms
- Why: EduNest can enhance tutor and student experiences through curated content, adaptive learning tools, and tech support.
- Opportunities:
- Content licensing or co-branding with EdTech startups.
- Integration of test-prep modules and digital assessments.
- Leveraging backend tech (e.g., LMS systems, AI-based diagnostics).
- Example Partners: Khan Academy India, Diksha, Byju’s (localized initiatives), Teachmint.
11.3 Local Schools
- Why: Schools often face overcrowding, lack of remedial support, and disengaged parents.
- How EduNest Helps:
- Provides after-school academic support.
- Creates school-adjacent learning communities.
- Conducts free orientation sessions for parents and PTAs.
- Partnership Model: School referrals, space-sharing for training, joint student assessments.
11.4 Government Skill Development Schemes
- Why: Skill India, PMKVY, and state-level education missions promote upskilling for employment.
- EduNest Opportunity:
- Secure government-backed funding or recognition for tutor training modules.
- Co-brand certification with recognized authorities.
- Enable tutors to be listed on public employment platforms.
12. Social Impact
EduNest’s model addresses multiple layers of social and educational inequality through local empowerment and accessible pricing.
12.1 Empowers Underutilized Human Resources
- Homemakers: Earn income and gain social value without leaving their home/neighborhood.
- Retired Educators/Professionals: Stay intellectually active and contribute meaningfully.
- College Students: Gain financial support, confidence, and teaching skills while studying.
12.2 Makes Education Affordable & Personalized
- Group learning at ₹800–₹1,200 per subject per month, far more affordable than traditional 1-on-1 tuition or commercial coaching.
- Small groups (max 5 students) ensure personal attention and motivation.
- Host-student discount promotes community collaboration and affordability.
12.3 Builds Community-Based Learning Ecosystems
- Parents, students, and teachers form local, trust-based relationships.
- Improves safety, reduces travel, and increases accountability.
- Revives the concept of “learning within the neighborhood”—creating academic micro-hubs in every street or housing block.
13. Scalability
EduNest is designed to scale organically and affordably by using an asset-light, hyperlocal network model with minimal fixed infrastructure.
13.1 Phase 1: Hyperlocal Pilot
- Launch in 1–2 neighborhoods (urban/semi-urban).
- Manually onboard first 100 students and 20 tutors.
- Test curriculum delivery, parent feedback loop, and app usability.
- Refine training and operational SOPs.
13.2 Phase 2: Pin Code Expansion
- Use data from successful pilots to identify high-potential areas.
- Assign cluster managers to oversee local operations (10–20 groups each).
- Begin targeted digital and offline marketing to scale group formations pin-code-wise.
13.3 Phase 3: Franchise & Regional Partnerships
- Once brand equity and operational playbook are established:
- Offer franchise opportunities to edu-preneurs in Tier 2 and Tier 3 cities.
- Provide backend tech, training kits, and certification materials.
- Explore partnerships with CSR wings of corporates for social impact scaling.
13.4 Technology Enables Replicability
- Centralized platform ensures consistent:
- Student-tutor matching
- Payment and attendance tracking
- Quality control through feedback and analytics
- This makes the model replicable across geographies with minimal central oversight.
14. Next Steps / Pilot Plan
To validate the EduNest model, a 3-month hyperlocal pilot will be launched in one metro neighborhood. The pilot aims to test operational workflows, user satisfaction, tutor effectiveness, pricing feasibility, and learning outcomes. The insights will inform the blueprint for scale-up.
14.1 Step 1: Identify a Pilot Neighborhood
Objective: Select a target locality based on population density, school network, and middle-income demographics.
- Criteria:
- Urban or semi-urban residential cluster with 5–10 schools within 2 km.
- High concentration of middle-income households.
- Access to public transport and safety for teacher mobility.
- Example Areas:
- Delhi NCR: Dwarka, Indirapuram, Rohini
- Mumbai: Thane West, Dombivli
- Bengaluru: Whitefield, HSR Layout
- Kolkata: New Town, Salt Lake
14.2 Step 2: Recruit & Train 20 Tutors
Goal: Build a strong tutor cohort to run 10–20 tuition groups.
- Tutor Profile:
- 8–10 college students (B.A., B.Sc., B.Ed. backgrounds preferred).
- 6–8 educated homemakers (graduates with basic subject proficiency).
- 2–3 retired teachers or experienced professionals.
- Process:
- Conduct digital outreach: college posters, WhatsApp groups, women’s clubs.
- Application → Short Interview → Subject Test → 2-day Training
- Certification in pedagogy, child safety, and communication.
14.3 Step 3: Enroll 100 Students Across 10–20 Groups
Goal: Form 10–20 local groups with 5 students each, matched by class and pin code.
- Steps:
- Partner with 2–3 nearby schools or distribute flyers through student circles.
- Promote benefits: low cost, personal attention, host discount.
- Offer early-bird or free trial session to encourage sign-ups.
- Assign students to groups by:
- Grade level
- Location proximity
- Subject need (starting with Math, Science, English)
- Host Discount System:
- One student’s home becomes the group’s study venue.
- Host family gets 50% fee waiver to incentivize space-sharing.
14.4 Pilot Timeline (First 90 Days)
| Week | Milestone |
|---|---|
| 1–2 | Area finalization, tutor recruitment starts |
| 3–4 | Tutor onboarding & training completed |
| 5–6 | Student enrollment, group creation |
| 7–12 | Classes conducted, tracking metrics, resolving issues |
| 13 | Final evaluation, reporting, and pitch for next stage |
